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Writing styles for a better UI and UX
Every product team should make an informed decision that makes sense for its own brand. Often there are many inconsistencies in a product/platform. Every product will benefit from a well thought through set of rules of writing styles.
Capitalization
“Capitalization (North American English) or capitalisation (British English) is writing a word with its first letter as a capital letter (uppercase letter) and the remaining letters in lower case, in writing systems with a case distinction. The term also may refer to the choice of the casing applied to text. “ —https://en.wikipedia.org/wiki/Capitalization
Capitalization affects readability, comprehension and usability. It impacts how people view a brand. There are 3 types of capitalization: “Title case”, “Sentence case” and “ALL CAPS”.
Title Case
- Capitalize every word
- Gives a visual rhythm to your words
- Professional, serious, established
- Gives words a feeling of formality and importance!
- Stands out more
Sentence case
- Capitalize only the first word
- Easier to read
- Casual and friendly
